In this article
How Spray Tex Painting Scaled with Systemized Success
When Josh Angelli and his team at Spray Tex Painting in Dallas, Texas found themselves at a crossroads four years ago, they were facing a challenge familiar to many growing painting businesses. As co-owner of a company specializing in residential repaints, with a side of commercial and new construction work, Josh knew his business was ready to expand. But expansion meant bringing on new sales team members, and that raised a critical question: how could they ensure consistent, profitable pricing from salespeople who might not have extensive paint industry knowledge?
The answer came in the form of PaintScout. Josh and his team found more than just a pricing tool; they discovered a pathway to scale their business safely, confidently, and profitably, all while maintaining the flexibility to hire for culture fit rather than being limited to candidates with deep industry expertise.
Growth Without Guardrails
For Josh, who describes himself as a production guy, the concern was visceral. What would come down the pipeline from a newer, less experienced service advisor? In the painting industry, pricing is everything. Price too high, and you lose jobs. Price too low, and you win work that erodes your margins.
Before PaintScout, SprayTex was operating without a system. Every new hire represented a risk:
- Would they understand the nuances of different surface types?
- Would they accurately account for prep work?
- Would they factor in all the variables that separate a profitable job from a money loser?
"I think really what caused the desire to change is a little bit more security around pricing and bringing on new sales reps to our team," Josh explains. That desire for security wasn't about fear; it was about smart business planning. Josh and his team had gotten good at identifying the right people, those who fit Spray Tex's culture and values. But culture fit doesn't automatically come with paint industry knowledge, and they didn't want to limit their hiring pool to only those candidates who happened to have years of painting experience.
What PaintScout Changed
A System That Enables Smart Hiring
The implementation of PaintScout fundamentally changed the equation. Spray Tex could now hire the right person for their team culture, knowing that PaintScout would provide the framework for accurate, profitable estimates.
This opened up their talent pool to prioritize:
- Character and work ethic
- Customer service skills
- Culture fit
- Rather than technical painting knowledge alone
"I think PaintScout has given us the ability to scale in a little bit of a safer way," Josh notes. "I think we've gotten good at hiring the right person, the right culture fit, but sometimes that is not somebody who has paint industry knowledge. And so it's given us the ability to plug the right person into our team that may not have the knowledge, and for them to be successful in turnout contracts and proposals that are accurate and that are profitable."
This is a game-changer for any growing business. The traditional model forces companies to choose between hiring experienced industry veterans who may not fit the company culture or training newcomers and accepting the risks that come with inexperience. PaintScout eliminated that false choice.
For Josh personally, PaintScout provided peace of mind. Whether a job was being estimated by a ten-year veteran or a two-month newcomer, the pricing would be systematic, consistent, and built on profitability.
The Power of Visibility and Data
While systemized pricing was the initial draw, Josh quickly discovered that PaintScout offered something equally valuable: visibility.
PaintScout's dashboard became a central hub for understanding performance:
- Compare sales reps and closing rates
- Track revenue sold year to date by day or week
- Analyze which service types were most profitable
- Identify which might need pricing adjustments
Rather than relying on gut feelings or anecdotal evidence, Josh can now look at concrete data and identify trends, opportunities, and areas for improvement.
Making Confident Decisions Based on Real Data
One of the most powerful aspects of PaintScout is the ability to make data-driven decisions about pricing adjustments. In the painting business, pricing is rarely set in stone:
- Material costs fluctuate
- Labor markets shift
- Competition changes
Without good data, adjusting prices becomes a shot in the dark. With PaintScout, it becomes strategic calibration.
"Just a dashboard that'll house everything that you need to look at and to make tweaks and make changes or adjustments based off of that data," Josh explains. "You know, year to date, this particular service type isn't as profitable as we'd like it to be. And we can go back and reverse engineer it and figure out what do we need to change and make decisions more confidently."
This reverse engineering capability is crucial. When a service type underperforms, you need to understand why:
- Is it priced too low?
- Are material costs higher than anticipated?
- Is the time estimate off?
PaintScout gives Spray Tex the tools to dig into these questions and emerge with actionable answers. The confidence from data-backed decision-making ripples through the entire organization.
Key Takeaways
Josh Angelli's experience with PaintScout at Spray Tex Painting offers several valuable lessons:
Systemized pricing enables safer scaling. When you can trust that every estimate will be accurate and profitable regardless of who creates it, you can grow your sales team with confidence. You're no longer limited to hiring only experienced industry veterans.
Hiring for culture fit becomes possible when systems handle technical knowledge. The best employee isn't always the one with the most industry experience. Sometimes it's the one who embodies your company values and delivers exceptional customer service. PaintScout makes it possible to prioritize these qualities without sacrificing pricing accuracy.
Visibility and data transform decision making. When you can see performance metrics clearly and compare across service advisors, time periods, and service types, you move from reactive to proactive business management.
Confidence grows throughout the organization. When everyone from the owner to the newest sales advisor knows the pricing is solid, it creates a foundation of confidence that affects every customer interaction.
The right tools multiply the effectiveness of the right people. Josh and his team were already good at identifying and hiring quality people. PaintScout didn't replace their judgment—it amplified it.
The Results
Four years into their PaintScout journey, Spray Tex Painting has transformed from a company concerned about the risks of growth into one confidently scaling with systematic precision.
What changed:
- Can hire for culture fit without sacrificing pricing accuracy
- New sales team members produce accurate, profitable estimates from day one
- Complete visibility into performance metrics across all service advisors
- Data-driven pricing adjustments instead of guesswork
- Confident decision-making throughout the organization
- Sustainable, profitable growth without operational chaos
For Josh, the transition wasn't just about adopting new software—it was about fundamentally changing how Spray Tex operates, enabling growth that builds sustainable, profitable businesses.
Your Next Step
If you're a painting contractor looking to scale safely, ask yourself: what would change if you could hire for culture fit without worrying about pricing accuracy? What if you had complete visibility into which service advisors were performing best and which service types were most profitable?
For Josh Angelli and Spray Tex Painting, these aren't hypothetical questions—they're the daily reality of running their business with PaintScout.
Ready to see how PaintScout can help you scale with confidence? Schedule a demo to discover why contractors like Josh Angelli trust PaintScout to deliver consistent, profitable pricing while building teams based on culture fit.