PaintScout X – April 10-11, 2024→

4 Tips for Crafting a Painting Proposal That Closes

PaintScout + A David's Creation

4 Tips for Crafting a Proposal That Closes

As contributed by A David Creation

#1: Start By Asking the Right Questions

Okay, back up a bit to your estimate. It’s important to follow the classic 80/20 rule, listening to your prospect far more than talking. What are their fears, their hopes, their goals? Do they have any unique obstacles or considerations to factor in? Asking the right questions provides the material you need to build the ideal proposal.

#2: Now Answer Those Questions

You listened, you asked questions, you took notes… Time to weave your big takeaways into the proposal, making it strategically address your prospect’s concerns. Talk about what matters to your client, not just what you want them to know.

#3: Focus On the Client, Not Your Company

“We offer exceptional craftsmanship, standards, and—” Nope! They don’t care, plus the other two quotes they received all said the same thing. No matter how professional you are or how much value you offer, their buying decision is going to be founded on emotion more than almost any other component. They need to feel heard and to feel confident that you can minimize their risk. So, rather than focus on what you offer, focus on what they communicated to you and how you can help deliver what they’re looking for. If you have specific credentials to share, save those for the bottom of your proposal, keeping the client’s needs at the top.

#4: Present a Clear Next Step

Don’t leave the ball in your client’s court, hoping for a callback. Drive the process. For example, rather than ask them to reach out with questions, tell them that you need “15 minutes to review it together.” Keep them engaged, and keep them moving toward the signed contract.

Bonus Tip

A tool like PaintScout makes having a clean, clear proposal so much easier. It can also be worthwhile to have templated proposals all locked and loaded for several common scenarios, just to streamline the process and save you time. The client is moving? You have a template customized for that. Older home? You’ve got something on file. This way, you can have the best of both worlds: a template but also a degree of customization that will make your proposal stand out.

What’s the takeaway?

Don’t miss out on the power of a well-crafted proposal. It doesn’t come after the sales process – it’s an integral part of the sales process.

Thanks to David Chism at A David Creation (ADC) for contributing this blog post. To see more from ADC, check out these links! 


Instagram: @adavidcreation

Facebook: A David Creation

Ready to get started?

Book a demo with one of our experts to see PaintScout in action!

On the scout for more relevant content?

Drop us your email for more tips, industry
insight, and educational resources!

Share on facebook
Share on linkedin
Share on twitter
Share on email
Share on print

Up Next

Image of dice that says "Don't roll the dice on your price"

Top Painting Companies Don’t Guess on Pricing

When asked to estimate a painting project, do you have a solid system you use each time? Or are you mostly “guessing” based on past experiences? If you’re in the camp of mostly guessing, you’re not alone! There is a solution, however, and it’s called…


Want to learn more about PaintScout?

You’ve grown your business considerably over the years, but you’re still doing everything — from sales, follow-ups, and marketing to customer service, estimations, and payroll.


Get more work done quicker.

PaintScout helps you close deals in minutes (not hours), providing laser-sharp estimates on the spot.

Establish a pricing system to help you grow.

Our software allows you to establish a streamlined system to price your jobs, so you can focus on growing the business.

Get consistent (and profitable) results.

Designed to consistently deliver a profitable result—helping your team deliver accurate estimates, close more deals, and build your brand.

You’re either working on your own or with a small team, all while going through the challenges of growing a business (like knowing the going production rates or how to determine a profitable hourly rate).


Become a business owner, not just a painter.

Go from painter to business owner, with a streamlined system to price more jobs, get more clients and build a brand people remember.

Stand out from your competition.

Get a cut above your competition early, with an automated system that sends customized proposals, follows up with clients, and closes deals.

Show your market who you really are.

Let PaintScout help you bring your service to more clients, so you can show your ideal clients that you are the contractor they need.

You’re an experienced business owner who spends your days speaking to department heads, expanding your team, performing estimates, and making sales and follow-up calls.


Create systems to make business easier.

PaintScout helps you streamline the sales and estimation process, allowing you to focus on what matters most.

Build a reliable team you can trust.

Your team can send proposals and close deals in minutes — meaning you can ensure they’re able to carry the business forward.

Never stress about the ‘day-to-day’.

PaintScout helps you as a business owner focus on the big picture, with our proprietary estimation system taking care of everyday tasks.